Here at BLW, we don’t:
The short answer = affiliate marketing.
What is affiliate marketing exactly?
Let me explain:
We oftentimes make laptop recommendations in our articles. When we do, we link to sites, such as Amazon, where you can buy the laptop. Many of these links are affiliate links. This means if you click one of them and then make a purchase on that site, the site — at no extra cost to you — sends us a small commission for having referred you.
For example, let’s say you read our article on the best SSD laptops and decide you want to buy a laptop mentioned in the article. You click on the link in the article that takes you to where you can buy the laptop on Amazon, and then you buy it.
Amazon receives your order and then looks and sees that BLW (that’s us!) was the site that referred you. They then send us a percentage of the sale as a commission.
You aren’t charged anything extra for having been referred by us. The price you pay is not any higher than normal. The commission comes out of Amazon’s pockets, not yours.
These commissions, and these commissions alone, are how we make money and how we are able to continue doing our work.
The commissions are also, for obvious reason, retracted if you decide to return what you buy, so we are incentivized to recommend only the things we truly think will help you.
And don’t worry about buying exactly what we recommend. If you click through one of our affiliate links and then purchase something else, we still usually make a commission.
If you read one of our articles and then go to a brick-and-mortar store to buy your laptop, that’s totally fine, too. We won’t make any commission from the purchase, but we’re okay with that. We’d rather you buy from where you prefer. And we’d be happy to have helped you decide which laptop to get.
So, a few times now I’ve used the phrase “affiliate link.”
You might be wondering… what is an affiliate link exactly?
An affiliate link is a link that does two things:
Because affiliate links let the site know where you came from, if you purchase something after having clicked an affiliate link of ours, the site you buy from will know to send BLW a commission for having referred you.